Don’t let the URGENT get in the way of the important
Plenty of our day-to-day is somewhat urgent but does that yield the best results? Often the answer is no and quite often that means we’re not always working on what’s important.
Important is what really drives impact in business, and in our view, creativity is important.
Creativity is essential because it’s a differentiator that helps set your brand apart - in communication it can be a competitive edge, one that inspires your customers so you stay top of mind, and in the product, it can provide an unbeatable user experience that keeps your customers engaged.
Creativity doesn’t always thrive when it’s urgent. You may get lucky once or twice but not consistently. So let’s spend more time working on what’s important.
p.s It’s Mother’s Day next year… but why wait to run a campaign on the same day as everyone else?