06.
Learn & Strategy

Philosophy

Strategy can be a bit of a rabbit hole but it doesn't need to be that way. That' why we've designed a simple yet effective way to build strategies to help set your brand and team on the right path. Most organisations spend weeks writing strategy decks that get presented once, only to be stored somewhere on the cloud never to see the light of day again. That's not how we think. Our process streamlines the output and once we done the learning we're straight to executing.

Approach

We start by learning about the industry and your competitors, looking into your data and insights (if you have it) to form our way of thinking. This is foundational to how we operate and once we've gone through either a basic or deep learn we dive straight into the meat of the work. Depending on what type of strategy work you need, our team will put forward what they recommend to get you on your way. Our strategy work is lighter than most but covers everything you need. We break up the documents so you can pick and choose what's right for you but we can do it all, from a company strategy to a pitch deck to your brand strategy to your GTM plan. If you're more at the executional level then our social, content and digital strategies are likely what you need.

Learn
Packages

01.
Basic

-  Workshops
 (UP-TO 3 STAKEHOLDERS)

*INC DISCOVERY QUESTIONNAIRE REVIEW AND ACCOUNT MANAGEMENT

-  COMPETITIVE ANALYSIS
UP TO 3 COMPETITORS (POSITION, DESIGN, COMMS)
-  BRAND REVIEW
PRODUCT, PRICING, AUDIENCE
-  CUSTOMER INSIGHTS
OUR ANALYSIS + RECOMMENDATION

Ideal for brand refresh

02.
Deep

Ideal for basic brand redesign 

-  Workshops
 (UP-TO 5 STAKEHOLDERS)

*INC DISCOVERY QUESTIONNAIRE REVIEW AND ACCOUNT MANAGEMENT

-  COMPETITIVE ANALYSIS
UP TO 3 COMPETITORS (POSITION, DESIGN, COMMS)
-  INDUSTRY REVIEW
(SWOT - PRODUCT, PRICING, AUDIENCE)
-  CUSTOMER INSIGHTS
OUR ANALYSIS + YOUR DATA
-  FUNNEL AUDIT
OUR ANALYSIS ACROSS PRODUCT, BRAND, MARKETING & OPS
-  REVIEW EXISTING STRATEGIES
(PRODUCT, PRICE, DISTRIBUTION, PROMOTION)

Strategy Packages

01.
Brand

-  ACCOUNT  MANAGEMENT  CLIENT SERVICING & PROJECT MANAGEMENT

-  BRAND BURGER
MISSION, VISION, VALUES, TONE
-  VALUE PROPOSITION(S)
-  TAGLINE
-  POSITIONING & KEY MESSAGES

02.
Marketing

-  ACCOUNT  MANAGEMENT  CLIENT SERVICING & PROJECT MANAGEMENT

-  OBJECTIVE SETTING
-  MARKETING PLAN (RECIPE)
-  CHANNEL PLAN & FREQUENCY
-  BUDGET RECOMMENDATION

03. 
Social &
Content

-  ACCOUNT  MANAGEMENT  -  CONTENT WORKFLOW AND APPROVAL PROCESS
-  CLIENT SERVICING & PROJECT MANAGEMENT

-  SOCIAL
- CHANNEL(S) OBJECTIVES & KPIS
- CREATIVE MOODBOARD


- CONTENT
- APPROACH & TYPES
- PLAN & SYSTEMS (RECIPE)
- PILLARS
- CALENDAR TEMPLATE

04.
Digital
Marketing

-  ACCOUNT  MANAGEMENT  
-  CLIENT SERVICING & PROJECT MANAGEMENT

-  OBJECTIVE SETTING
-  DIGITAL PLAN
(3-MONTHS)
- BUDGET RECOMMENDATIONS