A brand that rose from the ashes. When the FENIX team came to us and pitched their new micro-mobility service we knew we had an awesome challenge on our hands. This was a brand that we needed to develop with the team from scratch. We started at the core of course - the mission, vision and values - and from there we built out the brand strategy that led us to the name and visual identity. After an incredible journey we grew with the team and helped bring their brand to life with the first version of their app design, website, social media and digital marketing. We even rolled out two ad campaigns with the team, and helped them bring to market their F10 product - a 10 minute grocery delivery service, following the development of their brand architecture.