Who we are
We’re a boutique advisory that lends advice from experience. Designed for the success of your brand development, customer experience, growth objectives, and positive impact.
Why We Exist
We are proving that for-profit businesses can be social enterprises by embedding real and shared value creation in everything we do. We believe that making money and having a positive impact are not mutually exclusive.
A new model for balancing profit and impact.
We treat our society and environment like a shareholder and create real shared value for all. So when we work hard and do well, we share the value with initiatives that support refugees and tackle climate change.
We’ve already supported 304 refugees families.
We Give Expertise and Time
We give NGOs, social enterprises, and people doing the real work our time and expertise.
We’ve already given 90 hours of expertise to a local non-for-profit: Reel Palestine
Chris - Chief Executive Office
Nadia - Chief Impact Officer
Steve - Managing Director
Lauren - General Manager
Jojo - Creative Director
Amber - PA & Office Manager
Tanveer - Frontend Developer
Charbel - Brand Communication Executive
Mustafa - Digital Marketing Manager
Mariniki - Senior Designer
Paolo - Content Manager
Rawan - Graphic Designer
Ali - Backend
What Other’s Say
“Chris played an instrumental role at Careem. Launching and growing markets, catapulting our brand in the early days and helping instill a culture that still lives with us today. If you're looking for impact and a non-conventional way to growing your business, Chris is definitely your guy."
Mudassir Sheikha, CEO, and Cofounder, Careem.
"We had an amazing exprience with the Ducklife team, they really took the time to understand our business at the core. And only then did they start working on the project, all throughout we felt that they were part of the team and not just "advisors"... we really enjoyed working with them all."
Tarek Kabrit, Co- Founder & CEO, Seez.
“Chris is the guy you get on board when you want to shake things up and rethink how you do things. He's a leader and brand builder looking to drive purpose in everything he does."
Martin Stewart, Chief Executive, Sky New Zealand.
“Having come from Careem, choosing DUCKLIFE as a marketing partner was a no brainer for penny. I have seen the quality of work of both Chris and Steve first hand. Simply top Notch. The DUCKLIFE team works with their absolute love and passion. These folks know how to build bigger than life projects with true integrity, dedication, and a little bit of craziness.”
Iyad Aldalooj, Co-Founder & CEO, Penny.
“We met Chris and the Ducklife team as our startup twistr was looking for a complete turnaround of our app, basically taking it from an early demo version to a fully commercial app. The task was difficult as twistr (the new search app for flight tickets is a completely new concept in terms of unlocking global deals), but we were impressed by the quick adaptability to the sector and the level of business acumen they could develop. We highly appreciated their objectivity, creativity and positioning themselves as thought partners not service providers. The result was a outstanding design and user journey for twistr, and a long term business partnership that we highly recommend.”
Michel Grebenikof, Co-Founder, twistr.
"Chris is used to thinking from a strategic perspective, designing appropriate business models according to the actual situation, exerting all-round influence on the team, and finally leading the project to be launched. His professional competence and leadership are second to none in the branding field. I like and admire him very much."
Aaron Li, Founder & CEO, JollyChic.
"DUCKLIFE has been an instrumental partner in the origin story of FENIX. The team spent weeks translating our feelings into an articulate brand identity that best represents our values and then led the successful actualization of the brand identity into our real-life brand experience. With micromobility, there is a physical brand experience that goes beyond most tech brands - and there is a much larger story to tell than fun e-scooters. DUCKLIFE nailed it. The team has taken an ownership mindset as co-creators of our brand and helped us push the boundaries to be our best selves. We couldn’t be more grateful to have DUCKLIFE’s support."
Jaideep Dhanoa, Co-Founder & CEO, FENIX